Muhaddisa Ali is working towards completing their BFA in graphic design at RISD. They are interested in the intersection of humanity and design. Currently a Design Director at Brown Political Review. Previously at FARRYNHEIGHT.
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Muhaddisa Ali is a current student at Rhode Island School of Design working towards completing their BFA in graphic design. They are interested in finding and translating human emotions and experiences in their work.





(INFO)
Whose Dream?
2023



(DESCRIPTION)

Imagined visual identity for the Lyft campaign, ‘America Is An Idea,’ built to promote equal access to the opportunities America provides to immigrants, and celebrate Lyft’s diverse driver community. The campaign shares stories from the driver community — to show some of the real issues they, along with their families, face today.

The identity builds its visual system from the subversion of the American red, white and blue adn calls for a consideration of American values of inclusivity, freedom, and opportunity — for all — symbolized by the firework symbol representing the 4th of July, a time when these values are celebrated.


(SKILLS)

Creative Direction
Visual Identity

















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