Muhaddisa Ali (محدثه)
is a multidisciplinary designer with a BFA in graphic design from Rhode Island School of Design. She is interested in the intersection of humanity, storytelling and design. She has been named a GDUSA Student to Watch 2024. Previously at Regrets Only and Farrynheight.



Whose Dream? 
Lyft 
2023Creative Direction
Identity Design
Merchandise
Imagined visual identity for the Lyft campaign, ‘America Is An Idea,’ built to promote equal access to the opportunities America provides to immigrants, and celebrate Lyft’s diverse driver community. The campaign shares stories from the driver community — to show some of the real issues they, along with their families, 
face today.

The reworked identity renames the campaign and builds its visual system from the subversion of the American red, white and blue, calling for a consideration of American values of inclusivity, freedom, and opportunity — for all — symbolized by the firework symbol representing the 4th of July, a time when these values are celebrated.


Website, Desktop and Mobile versions


Billboards and Signage


Book Design featuring interviews from the campaign


Merchandise including Stationary, Tote Bags and T-Shirts
Website Last Updated: June 2024
©muhaddisaali