(INFO)
Bol
2020
Design Foundations
(DESCRIPTION)
Silence and smallness are encouraged in Pakistani women. The most virtuous woman is one who is polite, and quite, and does not take up space.The Urdu word بول (bol) translates to ‘speak’ in English. Bol is a campaign designed to challenge silence and smallness encouraged in women in Pakistan, encouraging us to take up space, and make our voices heard through repetitive use of the word that spreads across the canvas, and the bold use of collage form.
(SKILLS)
Creative DirectionCampaign Design
Visual Identity
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